Data Doesn’t Sell. Connection Does.
Most Amazon tools hand you keywords + volume and leave you to guess what it means. But that doesn’t tell you what a buyer actually wants — why they searched, what they expected, or what would make them click “Add to Cart.”

Keywords.am closes that gap. We decode real buyer intent and build your listing around it — so the algorithm rewards you and the buyer trusts you.
Ranking gets you seen. Conversion gets you paid. Intent gets you both.
4.85/5 stars. Loved & trusted by 1000s of Amazon brands & agencies.
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Write. Analyze. Visualize. Rank.

Amazon doesn’t match keywords anymore.

It matches intent.

Amazon’s ranking engine now uses semantic understanding and behavioral signals to decide what your listing is about — and whether it deserves to be shown.
The old playbook: Find high-volume keywords, stuff them everywhere, hope the algorithm notices. This now actively hurts you — suppressed listings, tanked rankings, ad dollars bleeding into irrelevant traffic.
The Keywords.am way: We treat SQP data and other signals as an intent map, not a keyword list. Our AI identifies which search terms carry genuine purchase intent for your specific product — then anchors your listing around them.
The result: Amazon’s algorithm receives a clean, unambiguous intent signal — and rewards it with visibility.

Visibility means nothing if the buyer doesn’t feel understood.

You can rank #1 for every keyword and still lose money. Because ranking gets your listing in front of people — but it doesn’t make them feel like it was made for them.
Does this product understand what I actually need?
That’s intent from the other side of the screen. Your listing either mirrors it back — or they bounce. Amazon notices. Rankings slip. Ad costs climb.
Keywords.am bridges data and desire. Our AI understands why someone searched — what they’re hoping to find, what doubts they carry — and builds copy that mirrors intent at every line.
Shoppers stop scrolling, recognize themselves in your listing, and feel confident enough to buy.

Your Growth Lever

When you build around buyer intent, everything compounds.

Most sellers are stuck rewriting listings and swapping keywords. Intent breaks the cycle.
Click-Through Rate
5% 8%
Title + main image aligned to intent
Conversion Rate
2% 3%
Copy + visuals that mirror buyer mindset
+140 %

more revenue from the same impressions

Same product. Same ad budget. Same impressions. Just better connection.

Why teams switch to Keywords.am

Keywords.am is where that data, your brand voice and AI come together to produce real, ready‑to‑publish listings — without spreadsheet gymnastics.
Optimized Listings
Rufus Ready
ASIN & Market Audits
Amazon Integration
Market Research

Seller‑focused AI

BUILD FOR AMAZON
AI that speaks Amazon. It helps you show up for the right searches and write listings that read naturally and convert, without extra guesswork.
  • Built for Amazon sellers

  • Understands Listing TFSD

    (Title, Features, Search Terms, and Description)
and listing coverage signals and per‑market limits.
  • Find What Buyers Search

Never Miss High‑Intent Keyword Search
  • On-Brand A.I. Suggestions
  • 
Reduce Rework, Repeats & Stuffing
  • 
Work Your Way!
Bringing The Big Guns
Create, optimize, and perfect your listings in seconds, powered by AI & trusted by top Amazon teams.

All in one growth workspace

Build listings that rank and convert in one workflow. Keywords.am brings real shopper data, clear writing, and on brand visuals into the same place so you can launch faster and waste less ad spend.

You do not need more tools. You need one place where the work actually happens. The buyer search data you need sits beside the listing you will publish, and the fix is right next to the report that found the issue.

The Unified Listing Engine brings three things together so you stop guessing and start scaling.

Validated data: Build from real Amazon signals, not estimates.

Clear text: Write clean copy that answers questions and stays inside Amazon limits.

Emotional visuals: Generate lifestyle images that match your positioning so buyers feel the value fast.

No bouncing between apps. Open a project and move from research to draft to publish to Seller Central in one flow.

Less wrestling. More ranking.

Seller focused AI (built for Amazon)

Tell us what you sell and who it is for. The AI helps you show up where buyers decide. It understands Amazon’s listing layout (TFSD: Title, Features (bullet points), Backend Search Terms, Description) so the right language lands in the right field, in your voice, within each market’s limits.

Deep SQP analysis: Move beyond guesses. Connect Brand Registry and we integrate Amazon’s Search Query Performance reports so you can build listings based on actual funnel signals and market share, not hope.

Write for humans. Rank for algorithms. Keyword stuffing does not hold up. SQP signals help you match intent so Amazon puts you in front of the right buyer. Then your copy and visuals do the rest by removing doubt and creating desire.

AI visual generation: Text is only half the battle. Generate high intent product lifestyle images that match your copy so your page feels cohesive and credible.

You get precise, on brand drafts that rank, not generic AI noise.

Write 3 to 5x faster (you edit)

The embedded editor: No more copy and paste. Write your title, bullets, and description with your keyword research and SQP signals embedded right next to your cursor.

Start from a clean draft tailored to your marketplace, or get help on just a title or bullet point. You stay the listing editor. Keywords.am removes the drag.

Live counters for characters and bytes stay visible while you write, so your published listings do not fail at the finish line.

Optimization loop (see, fix, grow)

Every audited ASIN gets clear next steps: a grade, what is slowing your sales down, how to fix it, and the order to fix it.

Chat with your personal AI assistant, Amber, about any ASIN. Ask, “Which three fixes should I work on first?” and get actionable guidance you can implement right away.

You can then tweak your listings or hit Optimize Listing to spin up a fresh project with the suggested fixes already applied.

Clarity is your growth lever: When accurate data, persuasive copy, and aligned visuals work together, you get higher CTR, higher CVR, and lower ad costs because relevance beats volume.

Global, without the headache

Want to launch your U.S. brand in Germany or Japan? Translation is not localization.

We take your existing listing and adapt phrasing and keyword intent to how people search in that target market, while keeping your brand voice intact.

Same flow, same tools, tuned to buyers in another market.

Expand without chaos and headaches.

Client mode. One link. Real time truth.

Send one link and everyone is on the same page. Clients and teammates see what you see, with notes in context.

They approve, comment, or request tweaks without the “where is the latest listing” ping pong.

You look organized. Decisions move faster. Approvals land in hours instead of weeks. Agency? Turn on white label and it is your logo and branding doing the talking.

Do more, faster: If you make one extra optimization a week and Keywords.am pays for itself by Friday.
Multi Amazon Marketplaces & Languages
Localization is market‑aware and intent‑aware.

Europe

United Kingdom (GB) Germany (DE) France (FR) Italy (IT) Spain (ES) Netherlands (NL) Poland (PL) Sweden (SE) Turkey (TR)

Americas

United States (US) Canada (CA) Mexico (MX) Brazil (BR)

Middle East & Africa

United Arab Emirates (AE) Saudi Arabia (SA) Egypt (EG)

Asia–Pacific

India (IN) Singapore (SG) Australia (AU) Japan (JP)

TESTIMONIALS