Features · Built for Amazon, not for SEO theatre

Four stages stand between a search and a sale. Most listings lose buyers at one of them.

Every feature here is built around one question: which stage is losing buyers, and what's the fastest way to fix it.

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No credit card · 5-min setup · Free forever plan

— The 4-stage funnel

Impression

Indexed coverage

Fix via Backend search terms

Click

CTR

Fix via Title + main image

Engagement

Dwell + scroll

Fix via Bullets + A+ content

Purchase

CVR

Fix via Price + social proof

Keywords → Intent → Funnel diagnosis → TFSD copy → CTR + CVR → Discovery → Growth

001 / Keyword intelligence

Volume confirms demand. Intent reveals what converts.

Most tools sort keywords by volume and call it research. Keywords.am maps search terms to funnel stages -- so you know which keywords drive impressions, which drive clicks, and which close the sale.

01

SQP-grade research

First-party Amazon Search Query Performance data. Real impressions, clicks, cart adds, purchases. Not estimates, not scrapes.

02

Funnel-stage scoring

Every keyword mapped to the funnel stage it moves most -- impression, click, engagement, or purchase -- so you know what to optimize, not just what to add.

03

Root + long-tail tree

Group by root, expand into long-tail clusters. One clean hierarchy instead of a tangled spreadsheet.

04

Negative governance

Phrase and exact negatives enforced inside the editor and on export. Block what wastes spend before it ships.

05

Hidden-intent discovery

AI surfaces low-volume, high-purchase-rate terms most tools bury under traffic noise.

06

Frequency + gap tools

Eye toggle hides used terms. Highlights show what's missing. Copy unused keywords in one click.

→

A term with 50,000 searches means nothing if buyers are dropping off at the click stage before they ever read your listing.

002 / TFSD editor

One screen for title, features, search terms, description.

Live byte and character counters, per-marketplace limits enforced, and keyword coverage shown on every field. The editor is the workflow.

Title

186 / 200

stainless steel water bottle 40oz, leakproof, fits cup holders, BPA-free

Feature 1 of 5

142 / 250

insulated keeps drinks cold for 24 hours and hot for 12

Backend search terms

241 / 249 bytes

tumbler bottle reusable hydro flask gym stuffed (skipped)

covered partial missing

200

Title chars enforced

249

Backend bytes (UTF-8)

5+

Bullet limit by marketplace

Live

Char + byte counters

Coverage chips show which target keywords are in, partial, or missing as you type. No more flipping between a spreadsheet and a draft.

003 / Three ways to write

Move at your speed. Not the tool's.

Some listings need a one-click rebuild. Some need a careful nudge on a single bullet. Some you'd rather write yourself. The editor supports all three on the same surface.

Fastest

One-click optimize

Audit to ready-to-edit draft in a single click.

Audit findings turn into a clean TFSD draft
Keyword plan attached
Your current work stays safe in a separate version

Guided

AI-assisted

Use AI Assists where you want, leave what works.

Per-field or full-listing rewrites
Follows brand voice and avoid words
You approve every change before it lands

Manual

From scratch

Empty editor. Full control. Counters and keyword chips still on.

No AI suggestions unless you ask
Live byte and character counts
Coverage chips show what's used and what's missing

004 / Amber AI

An AI that speaks Amazon.

Not a generic chatbot wearing an ecommerce costume. Amber is a proprietary model trained on Amazon's structure, restricted-claims rules, and per-marketplace limits.

TFSD-aware writing

Knows the difference between a title, a bullet, a search-term field, and a description. Writes each with the right structure and limits.

Compliance guardrails

Flags restricted claims, superlatives, and marketplace-specific rules before you publish. Catches stuffing and repeats automatically.

Respects your rules

Honors your keyword lists, negatives, and brand guardrails. Suggests only what's missing, never re-suggests what you already covered.

Field-level rewrites

Rewrite a single bullet, a title, or the whole listing. You approve every change.

A

Amber AI

Listing advisor

Why is my CVR low on this listing?

Your title leads with a feature, not a use-case. Buyers searching this term are price-comparing for a gift. Try opening with the audience and pull "stainless steel" into bullet 2.

Rewrite it for me.

Done. Draft saved as v3.2. Title CTR projection moved +18%. Want me to push to Seller Central or stage it for review?

005 / Keyword ops

The swiss-army knife for keyword lists.

Drop a CSV from Helium 10, Cerebro, Brand Analytics, or a competitor ASIN. The processor cleans, dedupes, scores, and exports a TFSD-ready list in seconds.

01

Import

CSV, Helium 10, Cerebro, ASIN

02

Dedupe

Plurals, stems, accents

03

Score

KPS + intent + negatives

04

Export

TFSD-ready, byte-perfect

006 / The math

Fractions that multiply.

You don't need massive jumps. Amazon growth hides in fractions of a percent on CTR and CVR. They sound small. They multiply, not add.

Move CTR from 0.20% to 0.30%. Move CVR from 8% to 11%. Together that's nearly double the revenue from the same impressions. No new ad spend. No new traffic. Just better intent alignment on a listing you already own.

The algorithm sees both signals and rewards your listing with more visibility. You're not fixing a page. You're building a growth loop.

Compound calculator

Drag the sliders. Watch the math.

Monthly impressions 100,000

CTR Click stage +0% 0.20% → 0.20%

CVR Purchase stage +0% 8.0% → 8.0%

Before

16

orders / mo

→

After

16

orders / mo

Drag to feel the compound

007 / 21 marketplaces

Localization-aware. Intent-aware.

We don't just translate -- we map what buyers in each marketplace actually search for, then write listings that read like a local seller drafted them.