About us

We help good products win on their own merits.

We help Amazon sellers and agencies turn messy, confusing data into clear, relevant listings — so Amazon's algorithm and shoppers both understand them.

We call that redemptive e-commerce — using business and technology to make online selling a little more honest, a little more human, and a lot more effective.

Amazon verified partner

The origin

From solo seller to scalable platform.

Keywords.am didn't start in a boardroom. It started in a garage.

In 2018 Ash was building an Amazon brand out of his garage, printing labels late at night and hauling boxes to UPS. The products were good. Reviews were solid. Sales still lagged. The problem wasn't the product — it was the words and the workflow behind them.

After too many nights wrestling spreadsheets and ad reports, Ash built a small tool to track keywords, search terms, and listings in one place. Other sellers asked for access. Then agencies. That internal tool grew into what is now Keywords.am.

Today we serve thousands of sellers and agencies around the world.

The philosophy

Amazon doesn't reward keyword stuffing. It rewards relevance — and shoppers reward listings that read like a human wrote them.

Shoppers type what's in their mind. Amazon looks for listings that answer that search clearly and honestly, then watches how people respond. Modern AI understands language — synonyms, context, related phrases. You don't need to cram every variation into your title to rank.

E-commerce is crowded with hacks, hype, and tools that push you to game the system. We disagree. We believe in clear workflows, honest data, and practical tools that help good products win without spammy tactics.

Raise conversion

Match your copy to real buyer language so more visits end in orders.

Cut wasted ad spend

Stop funding terms that get clicks but never drive sales.

Ship listings faster

Replace spreadsheet chaos with a clear workflow and byte-accurate counters.

Stay compliant

Strong, truthful claims that still sell — and compliance flags that catch problems before publish.

Your data

You're trusting us with your brand. That matters more than any feature.

Keywords.am is an Amazon verified partner and listed in the Amazon Ads Partner Directory. Sellers and agencies use the product to guide real money decisions every day. We take that trust as a constraint on what we build, not a slogan on the site.

· We do not sell or share your data.
· We do not secretly use it to train outside models.
· We explain, in plain language, how our recommendations work.
· We will never push you to "optimize" into claims that aren't true.
· We say no when a tactic might help short-term but hurt later.

The people

A small team. Big obsession with quality.

We've grown from a solo project to a global team of engineers, Amazon operators, and product designers — all working to make powerful listing optimization accessible for every brand, from side hustles to 8-figure operations. Former sellers, agency folks, data and trading backgrounds. We all care about the same thing: tools that help real brands grow without burning out their people.

Ash

Founder & CEO

Pawel

Engineering

Sohan

Engineering

Yvette

Marketing

What we believe

The principles we build by.

Clarity, Not Chaos

Show the next right move: simple workflows, precise counters, readable insights. If it's noisy, we refine it.

Joy-Driven Work

Work should be hard but not miserable. Whether designing tools, helping users, or working as a team, we keep the joy in it.

Relentless on Quality

We obsess over the details so our users don't have to. From clean UX to smart data, everything must meet one bar: are we proud to put our name on it?

Built on Love for People

Sellers, shoppers, teammates — humans first. We default to empathy and long-term trust. People first, mission always.

Faith Beyond What is Seen

Faith shapes how we show up — for our work, our customers, and each other. We believe in giving our best, working with integrity, and treating others with respect.

Grow to Give

As we grow, we give. We support causes that matter — fighting human trafficking, ending child labor, and expanding access to education. Business is our tool. Impact is our mission.

Take one heavy weight off your plate.

We know the Amazon grind because we've lived it. Ad costs rise. Margins get squeezed. Rules shift. Keywords.am exists to take one big piece off your plate — the research, the words, and the reporting behind your listings — so you can focus on building a brand that lasts.

Thanks for trusting us with your story.

— Ash Metry, Founder, Keywords.am

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