E-commerce is crowded with hacks, hype, and tools that push you to game the system.
We disagree. We believe in clear workflows, honest data, and practical tools that help good products win without spammy tactics.
Keywords.am surfaces the search terms, phrases, and angles that real buyers use. Then it helps you turn that into clear copy and focused targeting so more of your visits end in orders.
- Raise conversion by matching your copy to real buyer language
- Stop wasting ad spend on terms that never drive orders
- Cut hours of spreadsheet work into a few clear screens
- Protect your account by staying inside strong but truthful claims that still sell
Amazon does not reward keyword stuffing. It rewards relevance and real engagement.
Shoppers type what is in their mind. Amazon looks for listings that answer that search clearly and honestly and then watches how people respond.
Modern AI understands language. It can recognize related phrases, synonyms, and context. You do not need to cram every keyword variation into your title and bullets to rank.
When your keywords and copy are simple, clear, and relevant:
- You convert better, because buyers understand your offer and don’t bounce to another product
- Clicks, add to carts, and orders climb for the right terms
- Rankings rise as Amazon sees real signals, not noise
- You earn more and you stop rewriting listings every week hoping something sticks
No tricks. Just honest relevance that both humans and algorithms can understand.
You are trusting us with your brand and your account. That matters more than any feature.
Keywords.am is an Amazon verified partner and listed in the Amazon ads partner directory. Sellers and agencies use the product to guide real money decisions every day.
We take that trust as a constraint on what we build, not a slogan on the site.
Our rules are simple
- We do not sell or share your data
- We do not secretly use it to train outside models
- We explain, in plain language, how our recommendations work
- We will never push you to “optimize” into claims that are not true
- We say no when a tactic might help short term but hurt later
Keywords.am did not start in a boardroom. It started in a garage.
In 2018 Ash was building an Amazon brand out of his garage, printing labels late at night and hauling boxes to UPS. The products were good. Reviews were solid. Sales still lagged.
The problem was not the product. It was the words and the workflow behind them.
After too many nights wrestling spreadsheets and ad reports, Ash built a small tool to track keywords, search terms, and listings in one place. Other sellers asked for access. Then agencies. That internal tool grew into what is now Keywords.am.
Today, we serve thousands of sellers and agencies around the world.
We have grown from a solo project to a global team of engineers, data workers, Amazon operators, and product designers all working together to make powerful listing optimization accessible for every brand, from side hustles to 8-figure operations.
We are spread across the U.S., Europe, and Asia. Some of us are former sellers, some are from agencies, some from trading and data backgrounds. We all care about the same thing: tools that help real brands grow without burning out their people.
Ash
Founder & CEO
Pawel
Engineering
Sohan
Engineering
Yvette
Marketing
Clarity, Not Chaos
Show the next right move: simple workflows, precise counters, readable insights. If it’s noisy, we refine it.
Joy-Driven Work
We Work should be hard but not miserable. Whether we are designing tools, helping users, or working as a team, we try to keep the joy in it.
Relentless on Quality
We obsess over the details so our users don’t have to. From clean UX to smart data, everything we build must meet one bar: are we proud to put our name on it?
Built on Love for People
Sellers, shoppers, teammates—humans first. We default to empathy and long‑term trust.
Faith Beyond What is Seen
Faith shapes how we show up—for our work, our customers, and each other. We believe in giving our best, working with integrity, and treating others with respect, always.
Grow to Give
As we grow, we give. We support causes that matter—like fighting human trafficking, ending child labor, and expanding access to education. Business is our tool. Impact is our mission.
We know the Amazon grind because we have lived it. Ad costs rise. Margins get squeezed. Rules shift.
Keywords.am exists to take one big piece off your plate: the research, the words, and the reporting behind your listings, so you can focus on building a brand that lasts.
Thanks for trusting us with your story.
-Ash Metry
Founder, Keywords.am
