Finding the best white label amazon tools agencies can use to serve clients is essential for scaling operations. A reported 73% of Amazon marketing agencies indicate that client-facing tool branding directly impacts perceived service value—yet a majority still present clients with dashboards featuring third-party logos. This creates a difficult choice for agencies: invest in enterprise-level software with prices ranging from $500 to $2,000 per month for white-label features. Alternatively, they can use more affordable tools that expose external branding and risk undermining their professional positioning.
Many agencies struggle to find the right balance between cost and customization. This guide offers a comprehensive comparison of seven leading white-label Amazon tools, evaluating them on four critical criteria: branding customization, client portal capabilities, pricing accessibility, and potential for revenue sharing. Unlike generic “best tools” lists, this analysis focuses specifically on the needs of agencies, such as custom domains, client-specific dashboards, and reseller economics.
Top White Label Amazon Tools Agencies Should Consider
When evaluating white label amazon tools agencies frequently recommend, seven platforms stand out in 2026, ranging from $30/month entry-level to $1,000+/month enterprise solutions with full branding control.
- Enterprise Tier: Perpetua and Pacvue offer extensive white-labeling for large agencies but come with high monthly costs ($500-$1,000+).
- PPC Focus: SellerApp provides a dedicated agency program with a unified dashboard, priced with a base fee plus a percentage of ad spend.
- AI & Automation: Teikametrics (Flywheel) delivers AI-powered optimization, suitable for data-centric agencies.
- Custom Builds: Helium 10 Enterprise offers API access, allowing agencies to construct their own proprietary client portals.
- Reporting Specialization: AgencyAnalytics excels at multi-channel, white-label reporting dashboards.
- Listing Optimization: Keywords.am offers an affordable solution for white-labeling ASIN audit reports, with plans starting at $30 per month.
What Makes an Amazon Tool “White-Label” for Agencies?
A white-label Amazon tool lets agencies rebrand software interfaces, reports, and client portals with their own logo and colors—so clients see agency branding, not third-party names.
This capability is built on four pillars: visual branding (logos, color schemes), dedicated client portals with secure logins, the ability to use a custom domain for access, and often a revenue-sharing component like an affiliate or reseller program.
It is important to distinguish true white-label solutions from standard “agency plans,” which may only offer multi-user access without the deep branding customization. For an agency, the distinction is critical. White-labeling reinforces the agency’s brand, enhances perceived value, and can significantly improve client retention by presenting a unified, professional front. It transforms a third-party tool into what appears to be proprietary agency software. For more context on agency-specific software, see this guide on Amazon listing software for agencies.
How to Evaluate White Label Amazon Tools Agencies Need
Evaluate white-label Amazon tools on four dimensions: branding depth (logo, colors, domain), client portal functionality, pricing model transparency, and revenue share or reseller economics. A thorough evaluation goes beyond surface-level features to assess how each tool integrates into an agency’s operational and financial workflows.
The depth of branding customization is a primary consideration. Agencies should verify if they can replace all software logos, customize color schemes to match their brand, use a custom domain for the client portal, and white-label automated emails and reports.
The client portal itself must offer strong functionality, including separate logins for each client, granular permission levels to control data visibility, and intuitive report-sharing features.
Pricing transparency is equally important, as many tools have hidden costs, such as per-seat fees or charges based on a percentage of ad spend. Finally, assessing the revenue potential through affiliate commissions or reseller margins can determine if the tool will be a cost center or a profit center.
Criteria |
Questions to Ask |
|---|---|
Visual Branding |
Can you replace all logos? Custom colors? |
Client Portal |
Separate client logins? Permission controls? |
Custom Domain |
Can clients access via your domain? |
Reporting |
White-label PDF exports? Email reports? |
Revenue Share |
Affiliate program? Reseller licensing? |
Which Amazon Tools Offer True White-Label Capabilities?
Seven Amazon tools offer meaningful white-label features for agencies: Perpetua, Pacvue, SellerApp, Teikametrics, Helium 10 Enterprise, AgencyAnalytics, and Keywords.am—each with different depth and pricing. These platforms range from enterprise-grade systems designed for large-scale ad management to more focused solutions for reporting and listing optimization.
1. Perpetua
Perpetua provides white-label dashboards and custom reporting for Amazon DSP and Sponsored Ads. Its dedicated agency partner program includes comprehensive onboarding, co-marketing opportunities, and input into the product roadmap. Pricing is customized for enterprise clients, typically starting at $1,000 or more per month, making it best suited for large agencies managing over $100,000 in monthly ad spend.
2. Pacvue
Pacvue’s Commerce Operating System supports over 100 retail media platforms, offering agencies automation and cross-account analytics. It features a unified interface for managing campaigns on Amazon DSP and other retailers like Walmart and Instacart. Pricing begins at $500 per month and scales with ad spend, positioning it as a strong choice for multi-channel agencies.
3. SellerApp
SellerApp offers a dedicated agency partner program with full white-label reporting and a unified dashboard for managing numerous client accounts. The platform claims it can deliver a 5X sales increase and a 50% ACoS reduction for agency clients. Pricing consists of a $300 base fee plus 0.5-2.5% of Amazon ad spend, targeting mid-size, PPC-focused agencies.
4. Teikametrics (Flywheel)
Now part of Flywheel, Teikametrics uses AI for marketplace optimization and predictive ad bidding, with support for both Amazon and Walmart. Its pricing ranges from $99-$199 per month for the Essentials plan to over $999 per month for the Pro version. This tool is ideal for data-driven agencies that prioritize AI automation in their workflows.
5. Helium 10 Enterprise
Helium 10’s enterprise offering provides API access, enabling agencies to build their own custom client portals and integrate Helium 10 data into proprietary systems. The plan includes advanced tools like Market Tracker 360 and advertising management. Pricing is available via custom consultation, appealing to agencies that want maximum flexibility.
6. AgencyAnalytics
AgencyAnalytics specializes in creating dedicated white-label Amazon Ads dashboards and reports. It offers extensive customization of branding, colors, and client portals, along with multi-channel reporting capabilities that extend beyond Amazon. Its transparent, per-client pricing model makes it a strong option for agencies that need a reporting-focused white-label solution.
7. Keywords.am
Keywords.am provides white-label ASIN audit reports that can be customized with an agency’s branding and calls-to-action. The platform supports multi-user access and bulk ASIN audits, streamlining client onboarding. With a 30% lifetime affiliate commission on referrals and pricing from $30-$120 per month without any ad spend percentage, it is an accessible choice for agencies focused on best Amazon listing optimization tools.
Tool |
White-Label Depth |
Client Portal |
Starting Price |
Best For |
|---|---|---|---|---|
Perpetua |
Full (custom dashboards, reporting) |
Yes |
~$1,000/mo |
Enterprise agencies |
Pacvue |
Partial (reporting, analytics) |
Yes |
$500/mo |
Multi-channel agencies |
SellerApp |
Full (unified dashboard, reports) |
Yes |
$300 + % ad spend |
PPC-focused agencies |
Teikametrics |
Limited |
No dedicated |
$99-$999/mo |
AI automation |
Helium 10 Enterprise |
Via API (build your own) |
Custom build |
Enterprise custom |
DIY agencies |
AgencyAnalytics |
Full (reports only) |
Yes |
Per-client |
Reporting-focused |
Keywords.am |
Full (ASIN reports) |
Shareable links |
$30-$120/mo |
Listing optimization |
What’s the ROI of White-Label vs. Tool Reselling?
White-label tools that include affiliate or reseller programs can generate $200-$2,000+/month in passive revenue while reducing client churn, making the “cost” effectively negative at scale. Calculating the true return on investment requires looking beyond the monthly subscription fee to include implementation time and client training.
Revenue can be generated through several models: earning affiliate commissions on referrals, marking up the price of resold software seats, or using the professional look of the tool to upsell consulting services.
Data from the Keywords.am agency partner program shows that agencies using white-label tools report up to 40% higher client retention, adding significant long-term value. A break-even analysis can clarify profitability at different client volumes. For instance, an agency using a plan that costs $800 per month could generate $1,500 in monthly revenue by marking up the service for 10 clients, resulting in a $700 profit. A more accessible tool like the Keywords.am Scale plan at $120 per month can have its cost offset by its affiliate program, which offers a 30% commission.
What White Label Amazon Tools Agencies Value Most
When it comes to white label amazon tools agencies rely on, three features impact operations most: client-specific permission controls, automated white-label reporting, and scalable multi-account management. While visual customization is important, these functional capabilities deliver the most significant day-to-day value.
Among white label amazon tools agencies use, client permission controls are crucial for managing data access, allowing agencies to share performance dashboards while keeping strategic insights or competitive data internal. Automated reporting can save account managers 5-10 hours per week, freeing up time for strategy and client communication.
Scalability is another key factor; agencies must understand how pricing and features evolve as they grow to 10, 25, or 50+ accounts to avoid being penalized for their success. Finally, deep integrations with Amazon’s APIs for Seller Central and Advertising are essential for reducing manual data entry and ensuring real-time accuracy.
Frequently Asked Questions About White-Label Amazon Tools
Here are the most common questions about white label amazon tools agencies ask when evaluating software options.
Q1: Can I use white-label Amazon tools to build my own SaaS product?
Most white-label tools allow agency branding for client service delivery, but building and reselling as your own SaaS product typically requires enterprise licensing or API agreements. Helium 10’s API program and Perpetua’s partner agreements are the most flexible for agencies wanting to build proprietary products.
Q2: What’s the minimum budget for meaningful white-label capabilities?
Meaningful white-label Amazon tools start around $100-$300/month, with Keywords.am offering white-label reports from $30/month and SellerApp’s agency program starting at $300/month. Enterprise options like Perpetua and Pacvue typically require $500-$1,000+/month minimum commitments.
Q3: Do white-label tools work with Amazon Seller Central integrations?
Yes, most white-label Amazon tools connect directly to Seller Central via Amazon’s Selling Partner API, allowing real-time data sync while maintaining your agency’s branding. Direct Seller Central integration is now standard—be cautious of tools requiring manual data exports.
Q4: How do I transition clients from current tools to white-label alternatives?
Transition clients by running both tools in parallel for 30 days, migrating historical data where possible, and positioning the change as a service upgrade with improved reporting. Frame the transition as an enhancement to your service, not a cost-cutting measure.
Q5: Can white-label tools help with Amazon listing optimization, not just PPC?
Yes—tools like Keywords.am focus specifically on listing optimization with white-label ASIN audit reports, while most enterprise tools prioritize advertising management over organic listing work. Many agencies use a combination of tools to cover the full spectrum of client needs, from advertising to listing quality. The Keywords.am ASIN audit tool is one such specialized solution.
Q6: What white-label features should I prioritize for a small agency (under 10 clients)?
Small agencies should prioritize affordable pricing, simple white-label reporting, and affiliate/revenue share programs over advanced features they won’t fully utilize. Starting with a tool like Keywords.am for listing audits and adding a solution like AgencyAnalytics for reporting provides a professional white-label presence without enterprise-level costs.
Conclusion
Choosing among the best white label amazon tools agencies can leverage requires an evaluation that goes beyond surface-level branding. Agencies must assess client portal functionality, permission controls, and the potential for revenue generation to make an informed decision. While enterprise platforms like Perpetua and Pacvue offer the most comprehensive white-labeling, they demand budgets of $500-$1,000+ per month. Mid-market alternatives, including SellerApp and Keywords.am, provide powerful white-label capabilities at more accessible price points.
By selecting a tool that aligns with its core services—whether PPC management or listing optimization—an agency can turn a software expense into a profitable, brand-enhancing asset.
Before making a decision, audit your current client-facing tools to identify how many are exposing third-party branding.
Test the waters by running a white-label report to gauge client reception. For agencies focused on improving Amazon listings, Keywords.am offers white-label ASIN reports on its pricing plans, which start at $30 per month and include a 30% lifetime affiliate commission on all referrals.
