Write better listings.
Use the right keywords.
Do it fast.
Keywords.am helps you write, organize keywords, check limits, audit, optimize, translate, and share — all in one place with AI that follows your brand voice.
The algorithm and the buyer ask the same question
Does this listing connect with what the shopper actually wants?
Amazon’s algorithm rewards real engagement — clicks that turn into orders. Every feature in Keywords.am is built to decode the intent behind search terms and align your listing to it, so the algorithm and the buyer both say yes.
Three buyer questions. Three emotions. One unified workspace to answer them all.
Fractions that multiply.
You don’t need massive jumps. Amazon growth hides in fractions — a tenth of a percent on CTR, a few points on CVR. They sound small. But they multiply, not add.
Moving CTR from 0.20% to 0.30% doesn’t sound like much. Neither does CVR from 8% to 11%. But together? That’s nearly double the revenue from the same impressions. No extra ad spend. No new traffic. Just better intent alignment on the listing you already have.
The algorithm sees both signals and rewards your listing with more visibility. You’re not fixing a page. You’re building a growth system.
Keyword Intelligence
that decodes intent
Most tools sort keywords by volume and call it research. Keywords.am maps search terms to buying mindsets — so you know not just what people search, but why they search it.
Search Query Performance
First-party Amazon SQP data — real impressions, clicks, cart adds, and purchases — pulled directly into your workspace. No estimates, no scraping.
KPS — Keyword Priority Score
Every keyword scored 0–100 so you know what to act on first. KPS combines volume, intent, and conversion signals into one clear number with action guidance.
Root + long-tail organization
Group keywords by root terms and explore long-tail clusters beneath them. One clean hierarchy instead of a tangled spreadsheet.
Negative keyword management
Add negative phrase and exact terms — they’re enforced in the editor and exports. Block what wastes spend so every term earns its place.
High-intent discovery
AI surfaces long-tail, high-intent keywords you’d miss. Lower volume, higher purchase rates — the terms that actually convert.
Frequency & gap tools
Highlight meaningful tokens, hide already-used terms with the Eye toggle, and copy unused keywords in one click — so gaps stand out instantly.
Volume confirms demand. Intent reveals what converts.
Keywords.am doesn’t dismiss volume — it decodes the intent within it. A term with 50,000 searches means nothing if your listing doesn’t match the mindset behind the search.
Seller-Focused AI
that speaks Amazon
Proprietary intelligence built for Amazon sellers. It understands TFSD structure, per-market limits, and real shopper search behavior — so every draft is clean, on-brand, and compliant.
TFSD-aware writing
AI that knows the difference between a title, a bullet, a search term field, and a description — and writes each with the right structure, limits, and intent.
Compliance guardrails
Flags restricted claims, superlatives, and marketplace-specific rules before you publish. Avoids repeats and stuffing automatically.
Respects your rules
Honors your keyword lists, negatives, and guardrails. Suggests only what’s missing — never repeats what’s covered.
Draft faster
On-brand suggestions for titles, bullets, and descriptions you can accept or edit. Works with your brand voice, target audience, and avoid words.
Joy-aligned visuals
Lifestyle scenes that match experience-seeking intent. The buyer sees themselves in the moment before they click.
Trust-aligned visuals
Compositions that signal safety, care, and reliability. Certifications and materials feel visible and reassuring.
Confidence-aligned visuals
Elevated, clean aesthetics that reflect the buyer’s identity back to them. The product belongs in their curated life.
AI Product Photography
The same intent research that powers your copy powers your images. Each buying mindset gets different visual treatment — lifestyle images, infographics, and A+ content all aligned to the emotion the search reveals.
The Editor
Write listings 3–5× faster
Title, features, search terms, and description in one view. Live character counters. Keyword signals visible as you type — Green for exact phrase match, Yellow for all words present. No more copy-pasting between tools.
Everything in one flow
Research, draft, audit, and optimize without ever leaving the editor. Your keyword intelligence feeds directly into the writing experience — so every word you write is informed by real buyer intent. Auto-saves as you work.
Backend Keywords in minutes
Fill your Backend Search Terms with only what’s missing — clean, deduped, and ready to ship. Hide used terms, copy unused single words, strip punctuation and repeats, then pack relevant terms into the space. A repeatable 3-step flow your team can trust.
Audit & Optimize
Know exactly what to fix
Audit any ASIN or keyword set. See a grade from A+ to F — coverage, compliance, duplication, readability — and the fastest wins to tackle first. Then one-click Optimize to generate a fresh project and keyword plan.
ASIN grading
Instant scores across title, bullets, search terms, description, and keyword coverage. A+ to F with clear breakdowns you can act on.
Fastest-wins recommendations
Prioritized action list showing which changes move the needle most. Fix what matters — skip the noise.
One-click optimize
Turn any audit into a ready-to-edit optimized project. Your current listing stays safe — the draft is a new workspace.
Keyword coverage report
Scored coverage with live data that informs suggestions. See which keywords are working, which are missing, and where to place them.
Meet Amber — your AI listing advisor
Chat with AI inside any ASIN report. Ask questions, get suggestions, move faster.
Go Global
Intent translates. Words don’t.
Expand into new markets with intent-based translation — not word-for-word. Keywords.am carries the buying psychology across languages and cultures, so your listing connects with local buyers the same way it connects at home.
Intent-based translation
Clone any listing into a new marketplace with phrasing and keyword intent adapted to local search behavior. Not word-for-word — mindset-for-mindset.
21 marketplaces
North America, Europe, Asia, Middle East, and more. One workspace, every Amazon marketplace, with localized keyword data baked in.
Characters or bytes — your call
Switch between character and byte counting (essential for JP and other markets). Set per-field maximums and choose hard caps or gentle warnings.
Local negatives & validation
Adjust negative keywords per market, re-check limits, and validate TFSD with local counters. Each marketplace gets its own rules.
Collaborate, Share & Grow
Send one link so your whole team — or your client — sees the same listing, the same keywords, and the same recommendations. Then use that same link to grow your business.
One-link sharing
Share any project or report with a single link. Everyone sees the live version — no attachments, no outdated copies.
Comments & approval
Leave feedback on specific fields. Approve or request changes without leaving the workspace. Add notes inside reports.
White-label for agencies
Your logo, your CTA, your client experience. White-label reports and projects so you deliver Keywords.am’s power under your own brand.
Team roles & workflows
Assign roles, manage permissions, and build approval workflows that match how your team actually works.
Affiliate program
Share a white-label report, get credited when it converts. 30% lifetime commissions with a 60-day window. Your outbound asset now pays you.
Export & share TFSD
Export complete TFSD packages for client handoff or Seller Central upload. Everything formatted and ready.
Brand Voice &
Seller Central Integration
Set your brand once. Every project — and every AI assist — follows it. Your target audience, brand voice, and avoid words guide every suggestion and draft.
Define once. Inherit everywhere.
Set voice, target audience, brand bio, and avoid words at the brand level. AI assists and suggestions use your settings so drafts sound like you.
Connect your Seller Central account to pull the latest ASINs and refresh your catalog. Create one project per child ASIN for clear ownership across your team.
New projects and variants start with the same rules for tone and terminology — no re-configuring every time.
Data doesn’t sell.
Connection does.
One workspace to decode intent, build listings that connect, and grow brands that last. Start free — no credit card required.
Start free
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