Best White-Label Amazon Tools for Marketing Agencies in 2026

For agencies, scaling up often means finding the right white-label Amazon tools to wow clients. Honestly, it’s a game-changer. Word on the street is that 73% of Amazon marketing agencies think client-facing tool branding seriously impacts how clients see their service value. But here’s the thing though, a lot of agencies still show clients dashboards plastered with other companies’ logos. It’s a tough spot.

Agencies face a real choice. Option one: spend between $500 and $2,000 per month on enterprise software for those white-label features. Option two: use cheaper tools, but risk looking unprofessional because of the exposed branding. In my experience, most struggle to find that sweet spot between cost and customization.

So, this guide compares seven white-label Amazon tools that agencies actually use. The reality is, not all tools are created equal. We’re looking at these four things: branding, client portal features, how much it costs, and making money. Unlike those generic “best tools” lists, this focuses on what agencies need, like custom domains and client-specific dashboards. And, you know, reseller stuff.

Top White Label Amazon Tools Agencies Should Consider

When choosing white label Amazon tools, agencies often have a lot of choices. Here’s the thing though: seven platforms really stand out in 2026. The prices? They range quite a bit, from about $30/month on the low end to $1,000+/month for enterprise solutions. You get full branding control at that level.

• Enterprise Tier: Perpetua and Pacvue are options here. They offer pretty extensive white-labeling, which is great for larger agencies. But, honestly, they come with some high monthly costs, think $500-$1,000+.
• PPC Focus: SellerApp has a dedicated agency program. It comes with a unified dashboard. Pricing involves a base fee, and then also a percentage of your ad spend.
• AI & Automation: Teikametrics (Flywheel) offers AI-powered optimization. It’s probably best for agencies that are pretty data-centric.
• Custom Builds: Helium 10 Enterprise. It offers API access. So, agencies can build their own proprietary client portals.
• Reporting Specialization: AgencyAnalytics is worth noting. They do multi-channel, white-label reporting dashboards really well.
• Listing Optimization: Keywords.am is a more affordable solution. It’s good for white-labeling ASIN audit reports. Plans start at $30 per month.

What Makes an Amazon Tool “White-Label” for Agencies?

A white-label Amazon tool? Basically, it lets agencies put their own brand all over the software. Logos, colors—the whole shebang. Clients see the agency branding, not some third-party name.

Here’s the thing though, it’s more than just slapping a logo on something. This capability? It’s built on a few things. Visual branding is number one – think logos, color schemes. Then, you need dedicated client portals with secure logins. You’ll also want to use a custom domain for access. And often, there’s a revenue-sharing piece involved, maybe an affiliate or reseller program.

Worth noting: don’t confuse these true white-label solutions with standard “agency plans.” Those “plans” may only give multi-user access, without any branding customization. And honestly, that’s not going to cut it. For an agency, this distinction is pretty important. White-labeling reinforces the agency’s brand. It enhances perceived value. In my experience, it can seriously improve client retention by showing a unified, professional front. It transforms a third-party tool into something that *looks* like proprietary agency software. The reality is, that perception matters a lot. So, look, if you want more context on agency-specific software, see this guide on Amazon listing software for agencies.

How to Evaluate White Label Amazon Tools Agencies Need

To evaluate white-label Amazon tools, agencies should focus on four key things. Branding depth is first. Then, client portal functionality. Pricing model transparency is next. And finally, revenue share or reseller economics.

But a surface-level look isn’t enough. A thorough evaluation also looks at how a tool actually fits into your agency’s operational and financial stuff.

The depth of branding customization is super important. Agencies need to check if they can swap out all the software logos. Can they tweak the color schemes to match their own brand? What about using a custom domain for the client portal? Also, can they white-label those automated emails and reports?

The client portal needs to be pretty good too. Like, does it have separate logins for each client? Are there permission levels to control what data each client can see? In my experience, intuitive report-sharing features are also a must.

Pricing transparency matters a lot. Honestly, a lot of tools have hidden costs. Per-seat fees are common. Some charge based on a percentage of ad spend, which isn’t ideal. Finally, you’ll want to assess the revenue potential. Affiliate commissions can be good. Reseller margins are another possibility. Is the tool a cost center or a profit center? That’s the question.

Criteria	Questions to Ask
Visual Branding	Can you replace all logos? Custom colors?
Client Portal	Separate client logins? Permission controls?
Custom Domain	Can clients access via your domain?
Reporting	White-label PDF exports? Email reports?
Revenue Share	Affiliate program? Reseller licensing?

Which Amazon Tools Offer True White-Label Capabilities?

Seven tools stand out: Perpetua, Pacvue, SellerApp, Teikametrics (now Flywheel), Helium 10 Enterprise, AgencyAnalytics, and Keywords.am. They each offer different white-label features, and their pricing varies too.

1. Perpetua
Perpetua gives you white-label dashboards and custom reporting for both Amazon DSP and Sponsored Ads. Their agency partner program is pretty comprehensive. It includes onboarding help, chances for co-marketing, and even the opportunity to influence what they develop next. Here’s the thing though, it’s for bigger players. Pricing? Custom, but honestly, expect to pay $1,000 or more each month. So, it’s really best if you’re a large agency handling over $100,000 in monthly ad spend.

2. Pacvue
Pacvue’s Commerce Operating System? It supports over 100 retail media platforms. Agencies can use automation and cross-account analytics. A unified interface manages campaigns on Amazon DSP and other retailers, like Walmart and Instacart. Pricing starts at $500 a month. It scales with ad spend. It’s a solid choice for multi-channel agencies.

3. SellerApp
SellerApp has a dedicated agency partner program. It features full white-label reporting and a unified dashboard. Manage a bunch of client accounts. The platform says it can deliver a 5X sales increase. And a 50% ACoS reduction for agency clients. Pricing? $300 base fee. Then add 0.5-2.5% of Amazon ad spend. It targets mid-size, PPC-focused agencies.

4. Teikametrics (Flywheel)
Teikametrics, now Flywheel, uses AI. It’s for marketplace optimization and predictive ad bidding. It supports both Amazon and Walmart. Pricing ranges from $99-$199 per month for the Essentials plan. Pro version? Over $999 a month. Ideal for data-driven agencies. They prioritize AI automation.

5. Helium 10 Enterprise
Helium 10’s enterprise plan? It gives you API access. Build your own custom client portals. Integrate Helium 10 data. Pricing is custom. Agencies that want maximum flexibility will like it.

6. AgencyAnalytics
AgencyAnalytics specializes in dedicated white-label Amazon Ads dashboards and reports. You get a lot of customization for branding. That said, colors and client portals are customizable. Plus, multi-channel reporting goes beyond Amazon. They offer transparent, per-client pricing. It’s a strong option if you need a reporting-focused white-label thing.

7. Keywords.am
Keywords.am offers white-label ASIN audit reports. Reports are customizable. Add your branding and calls-to-action. The platform supports multi-user access and bulk ASIN audits. Streamline client onboarding. And, get a 30% lifetime affiliate commission on referrals. Pricing is $30-$120 a month. No ad spend percentage. An accessible choice for agencies focused on best Amazon listing optimization tools.

Tool	White-Label Depth	Client Portal	Starting Price	Best For
Perpetua	Full (custom dashboards, reporting)	Yes	~$1,000/mo	Enterprise agencies
Pacvue	Partial (reporting, analytics)	Yes	$500/mo	Multi-channel agencies
SellerApp	Full (unified dashboard, reports)	Yes	$300 + % ad spend	PPC-focused agencies
Teikametrics	Limited	No dedicated	$99-$999/mo	AI automation
Helium 10 Enterprise	Via API (build your own)	Custom build	Enterprise custom	DIY agencies
AgencyAnalytics	Full (reports only)	Yes	Per-client	Reporting-focused
Keywords.am	Full (ASIN reports)	Shareable links	$30-$120/mo	Listing optimization

What’s the ROI of White-Label vs. Tool Reselling?

White-label tools with affiliate or reseller programs? They can generate $200-$2,000+/month. That’s passive revenue. Client churn can also be reduced, honestly.

Calculating ROI requires some thought. It’s not just the monthly subscription fee. You’ve gotta think about implementation time, client training, all that stuff. A pretty big deal, actually. Revenue can be generated in a few ways. You could earn affiliate commissions on referrals. Or, mark up the price of resold software seats. Also, the tool’s professional look can help you upsell consulting services.

Data from the Keywords.am agency partner program is interesting. Agencies using white-label tools report up to 40% higher client retention. That adds significant long-term value, obviously. Here’s the thing though: you should do a break-even analysis. This will clarify profitability at different client volumes.

For instance, an agency uses a plan costing $800 per month. They generate $1,500 in monthly revenue. How? By marking up the service for 10 clients. That results in a $700 profit. But there are other options too. Worth noting: a tool like the Keywords.am Scale plan is $120 per month. And its cost? It can be offset by its affiliate program. That program offers a 30% commission. It’s pretty good, in my experience.

What White Label Amazon Tools Agencies Value Most

Agencies need certain things from white label Amazon tools. What are those? Three features really stand out. Client-specific permission controls are one. Automated white-label reporting? Yep, that’s another. And finally, scalable multi-account management is super important. Visual customization matters, sure. But honestly, those functional things listed above give you the most bang for your buck, day to day.

Client permission controls are, in my experience, make or break. Agencies need to share performance dashboards. At the same time, they need to keep strategic insights under wraps. You don’t want to reveal competitive data, right? Makes sense. Automated reporting can save account managers 5-10 hours per week. That’s a lot of time! Use that time for strategy and client communication instead.

Scalability matters too. Agencies must understand how pricing and features change. What happens as they grow? What happens when they get to 10, 25, or even 50+ accounts? You don’t want to be penalized for success, it’s just bad business. Here’s the thing though: deep integrations matter. I’m talking about integrations with Amazon’s APIs for Seller Central and Advertising. This reduces manual data entry. And it makes sure you have real-time accuracy. That said, manual data entry is just the worst. So, you’ll want to pay attention to that.

Frequently Asked Questions About White-Label Amazon Tools

Here are the questions agencies most often ask when they’re checking out white label Amazon tools.

Q1: Can I use white-label Amazon tools to build my own SaaS product?

Most white-label tools let you add your own branding for client work. But honestly, if you want to build and resell the tool as your very own SaaS product, that usually means getting enterprise licensing or API agreements. Helium 10’s API program and Perpetua’s partner agreements give you the most freedom if you’re aiming to build your own products.

Q2: What’s the minimum budget for meaningful white-label capabilities?

Meaningful white-label Amazon tools? They start around $100-$300 a month. Now, Keywords.am offers white-label reports from $30/month. SellerApp’s agency program? That starts at $300 a month. Enterprise options, like Perpetua and Pacvue, typically want a $500-$1,000+/month minimum.

Q3: Do white-label tools work with Amazon Seller Central integrations?

Yep! Most white-label Amazon tools connect right to Seller Central using Amazon’s Selling Partner API. This lets data sync in real-time. But it keeps *your* agency’s branding. Direct Seller Central integration is pretty much standard now. Be careful with tools that make you manually export data.

Q4: How do I transition clients from current tools to white-label alternatives?

Here’s the thing though: Run both tools at the same time for about 30 days. Migrate the old data if you can. Position this switch as a service upgrade with better reporting. Frame it as a service enhancement. Don’t make it sound like you’re just trying to save money.

Q5: Can white-label tools help with Amazon listing optimization, not just PPC?

Yes. Tools like Keywords.am are all about listing optimization. They offer white-label ASIN audit reports. That said, most enterprise tools care more about advertising management than organic listing stuff. A lot of agencies use a mix of tools. They cover *everything* for clients: advertising *and* listing quality. The Keywords.am ASIN audit tool is one good example of a specialized option.

Q6: What white-label features should I prioritize for a small agency (under 10 clients)?

Small agencies need to think about pricing. Keep it affordable. Simple white-label reporting is key. Also look at affiliate/revenue share programs. Don’t worry about advanced features you won’t even use. Starting with something like Keywords.am for listing audits then adding a tool like AgencyAnalytics for reporting? That gives you a professional white-label setup. It won’t cost you an arm and a leg.

Conclusion

Picking the best white label Amazon tools? It takes more than just surface stuff. Agencies have to really look at client portal features. Think: permission controls. What about revenue? Agencies need to think hard to decide.

Enterprise platforms? Perpetua and Pacvue are good examples. They offer the most white-labeling features. But that said, they cost a lot. Expect to pay $500-$1,000+ per month. Mid-market options? SellerApp and Keywords.am come to mind. They give you pretty powerful white-labeling. The price is way more reasonable.

Selecting a tool aligned with your services is wise. PPC or listing optimization – either way, you can turn a software cost into profit! It boosts your brand, too.

Worth noting: first, audit your current client tools. How many show third-party branding?

Here’s the thing though: run a white-label report to see what clients think. Do they even care? For agencies that want to improve Amazon listings, Keywords.am is a good option. They offer white-label ASIN reports on their pricing plans. Plans start at $30 per month. And you get a 30% lifetime affiliate commission on all referrals. Honestly, that’s not bad at all.